Creating Your First Viral Reel as a Social Media Manage

On March 22, 2025, the MyCaptain Digital Marketing (DM) program hosted an insightful session titled "Creating Your First Viral Reel as a Social Media Manager." Organized under the guidance of Dr. Porinita Banerjee and coordinated by Mrs. Lubna Shaikh, the event aimed to equip participants with the skills necessary to craft engaging and shareable content. The session was led by Mr. Ruhan Naqash, Co-founder of MyCaptain, who provided valuable insights into Instagram’s algorithm and the mechanics of viral content.
The primary objective of the session was to help social media managers understand the factors that influence reel virality, including content ideation, production techniques, and engagement metrics. Mr. Ruhan Naqash explained how Instagram’s algorithm prioritizes reels based on user interactions, watch time, and shares. He also discussed how advertisements on Instagram are targeted, emphasizing the role of data analytics in reaching the right audience. The session covered key strategies such as leveraging trending audio, optimizing hashtags, and maintaining consistency in content creation.
As an outcome, attendees gained practical knowledge on how to create reels that align with platform trends and audience preferences. They also learned techniques for enhancing video quality, increasing reach, and using Instagram’s promotional tools effectively. The hands-on approach helped participants develop confidence in crafting compelling content, positioning them to create reels with higher engagement potential. The session successfully provided aspiring social media managers with industry-relevant skills to boost their digital presence.